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Stories


Into the Woods

We ride together as a group, but as the roads turn towards the sky, one by one, we slowly start to break apart and drop off the back, fading into the darkness. You follow the route on your screen but feel an overwhelming desire to leave a trail...

The Roadbook

You will start from the same towns, finish in the same villages, and follow the instructed directions to navigate the route verbatim. But that first roadbook does not give you information about the beauty of the landscape. It says nothing of ...

The Camel 2.0

The waters stretching across the coast of Mols Bjerge National Park laid perfectly stagnant. The winds which usually punish the western regions of Denmark had subsided to a faint breeze. The sun sat high in the sky without a single cloud...

The Camel

As the hours ticked by, the riders continued to tackle the arduous gravel paths over the 150km course. The difficulty of the day's self-supported team time trial event became evident as its participants challenged their navigational skills...

The Golden Hour

Arriving with us straight off the plane was a 15°C drop in temperature which was replaced by gale-force winds which funnelled and circulated through the mountainous landscape and seemingly struck you from every direction on the...

The Big Why

The Big Why

I don't think a day passes that my world is not indivisible with cycling. It is a sport that tends to permeate our lives in multiple embedded relationships. My artistic practice orbits around the interdependence of the body and the landscape...

Swedish Cycle Therapy

I love the thrill of meeting up with friends and smashing gravels. Events like these are even more important in the winter when people would usually go into hibernation or keep to their home trainers. There's no There's no better way to...

The Alps of the East

We rode in an urban landscape around Taipei, we rode through a jungle and we rode along the coast. Every day was different in some way. But it's hard not to say that riding through the gorge and up the Hualien mountain was the highlight...

No Beer For A Year



No Beer For A Year

The Process

I found myself laying in the dark, a couple of meters off the road in a ditch after crashing for the second time on a descent down one of the numerous steep, slippery backroads of the Pyrenees. The truth was that I simply could not brake...
The driving force behind the Pas Normal Studios design process extends far beyond a simple ambition of exceeding what its users may expect from their clothing. Rather, what inspires the development and progressive innovation of...

Dreaming of Yellowstone



Dreaming of Yellowstone

Behind the Scenes: Norway's Summer Oasis

We found ourselves riding frequently in rain, snow, and headwinds, yet we were met with smiles and warmth wherever we roamed. After a particularly heavy storm on our second day, a local farmer pulled over and explained to us how there...
We drove higher and deeper into the mountains through western Norway's intricate tunnel network. Each time we emerged from a tunnel, the light would blind our darkness acclimated eyes until an entirely new landscape came into sight...

From Venice to Vienna




From Venice to Vienna

The Pilgrimage

Travelling around the world on your bike is the most incredible thing. So whenever you get the chance it is not to be missed. To me these adventures are the best way to create experiences; moving from one place to another every day, watching...
Continuously increasing in popularity over the last few decades, this pilgrimage is often revered as a meditative experience; a spiritual journey towards self-discovery and betterment. Most often tackled on foot and spanning over durations...

Destination Everywhere: Sonoma, CA.



Destination Everywhere: Sonoma, CA.

Tyler, Essentially.

Road cycling is my truest love. Every different bike discipline has its allure but for me; tarmac, whether rough or smooth, captures me beyond words. Yet we are here, writing about the indescribable. The magic that a gentle hum of the gears...
I was a 13 year old, chubby teenager when American Tyler Hamilton broke his collarbone in the 2003 Tour de France. He would go on to finish fourth in the race, grinding his teeth to stumps in the process, victims of the sheer pain of the...

Basemile Snowdown




Basemile Snowdown

An East Asian Adventure

It was -8˚C outside and still pitch black as the alarm went off at 06.50. At this time of year in Stockholm, that is normal - temperatures do not often reach zero. Most small roads are akin to one long ice rink and minimal amounts of daylight...
Beyond the roofs of Taipei, the high peaks that we would climb the following week were partly hiding in the fog. There is always a sense of mystery about mountains. It's a place we go to explore but we often end up exploring more about...

From Munich to Vienna




From Munich to Vienna

The Great Gig in the Sky

A desire to be on the bike. To feel the bike. To really hear the sound of the bike mixing with the sound of the wind. Mechanics and nature. It is a desire to be out there with friends. Making a stronger bond by suffering, by friendly competition...
On Côte d'Azur the sun is always shining. Well, most of the time. The sleek, fashionable style of Nice, and its relaxed Mediterranean yet urban lifestyle, makes you believe that you've got a small part in a cool French film from the...

Two Cities and the Mountains Between



Two Cities and the Mountains Between

Behind the Scenes: Giro d'Italia

We let go of the built-up city, finding rhythm along the shores of Lake Iseo. It's not long before the climbing begins, which turns out to be a massive wake-up call. You train all winter in the flats, get good legs and feel great. Then suddenly...
I am used to it. Standing there on a mountaintop amongst riders. Their faces covered in sweat and dirt. Their lines telling the painful truth about what they have been through the last couple of 100 kilometres or so. I only got a few minutes...

From Oslo to Stockholm




From Oslo to Stockholm

A Scandinavian Treasure

Sweden in April. Scandinavia in April. Out in the woods, in a little cottage, en röd stuga as the Swedes call it. Waking up early. The sound of a quietly sleeping house, a dog barking, and a few optimistic birds chirping. I add to the noise when I put...
No matter what part of the world you go to with your bike, there's always a chance of finding the “local classic". In France, it's impossible to miss La Marmotte. Italy has its own equivalents in Maratona de Dolomites and Gran Fondo Stelvio....

Come Rain or Shine




Come Rain or Shine

Meet the man who goes by TKO

In the search of wide-open roads, the changing of the seasons and a feeling of freedom, a group of female riders came back with a clear idea of what exactly cycling does for them. On any given morning in the early fall, Scandinavia can be...
The design house is as much a product of its environ as it is its people. Copenhagen is a special place for a cyclist, especially for someone coming from a country where cycling in all forms is at best outlier, at worst outlaw. To say that...

8 Year Anniversary at Obst & Gemüse



8 Year Anniversary at Obst & Gemüse

Entering a World of Mud

If you are a cyclist and you travel around the world, you may want to go up to the top of the emblematic Empire State Building, perhaps you want to admire El Prado, or you fancy going for a walk around the Japanese Garden; but I am pretty sure...
At race time the snow was melting fast, which meant another level of mud on the course. The grass sections were wet, and the previous races had turned them into mud. The heavy mud was wrenching the bars from underneath me, and I'd crash...

Friends Who Inspire Us: Andrew Diprose



Friends Who Inspire Us: Andrew Diprose

Rouleur Classic highlights: Karl-Oskar Olsen

We are happy to know and work with people who inspire us – on and off the bike. Cycling has a way of connecting people from different walks of life, across careers and countries and it's in this dialogue that we sometimes learn to see things from...
The man behind Pas Normal Studios and fashion label Wood Wood, Danish clothing designer Karl-Oskar Olsen picks his favourite items on show at the Rouleur Classic.