Pas Normal Studios San Francisco Pop-Up

Welcome to North America's premiere Pas Normal Studios pop-up shop. Launching in the idyllic Hayes Valley region of San Francisco, our new shop will provide the local community and incoming visitors with a space to shop, socialise, watch races, and meet before setting out on rides through the surrounding areas. Over the duration of this pop-up shop, we will be hosting new and exciting events, ranging from speaking engagements from celebrity guests, brand evenings with exclusive giveaways and product raffles, live-streaming the European Classics races, and organised Group Rides through some of San Francisco's most beautiful and less-known routes.
Opening Hours:
Monday - Friday: 11:00am - 7:00pm
Saturday - Sunday: 11:00am - 5:00pm

Upcoming Events



Solitude Collection Launch Party


Join us for the launch of our new Solitude collection of summer kits. Friday we are having a launch party with music, snacks, and drinks to showcase the new men's and women's collection. On Saturday, we will ride out of the city in search of some sunshine and heat.

Click here for more details.



Sonoma Cycling Photo & Video Exhibition



We trekked off from the pop-up in Mid-April to explore Northern California with a tight group of new friends. Come see the awesome work of photographer Arthur Alvarez and videographer Brian Tran with light beverages and snacks!

RSVP to the event here.




In the North



Presented by Film Photographic, this exhibition showcases a photographic exploration of some of the most stunning, undiscovered regions of Northern California. With over 15 featured photographers, the exhibition runs from May 24-31.

Click here for more details.

Group Rides


The San Francisco Cycle Club hosts an all inclusive spin around the city ending with coffee by Coffee Collective, Denmark's leading specialty coffee roaster, and Danish pastries from Kantine. No shortage of conversation or caffeine. A good ride to meet San Francisco cyclists and make weekend plans.

The Pas Normal Studios International Cycling Club (ICC) will ride May 26 with SAG support and a scenic lunch stop.

RSVP to the event here.

San Francisco Pop-Up Shop Events Calendar


Check back for updates and new events.

April

MON
TUE
WED THU FRI SAT SUN
1 2 3

Watch Party:
Dwaars Door Vlaanderen p/b Flobikes
(7am - Finish)


4 5

Morning Coffee Ride



6

Group Ride
Ride Leader: Byron A




7

Watch Party:
Ronde van Vlaanderen p/b Flobikes
(7am - Finish)




8 9 10

Watch Party:
Scheldeprijs p/b Flobikes
(7am - Finish)



11 12

Morning Coffee Ride

Grand Opening Party
13

Tyler Hamilton Speaking Engagement

14

Watch Party:
Paris Roubaix p/b Flobikes
(7am - Finish)


We Got To Hangout:
Live Podcast w/ Tyler Hamilton

15 16 17

Watch Party:
De Brabantse Pijl p/b Flobikes
(7am - Finish)



18 19

Morning Coffee Ride

Mission Crit Pre-Party
20

Mission Crit

21

Watch Party:
Amstel Gold p/b Flobikes
(7am - Finish)





22 23 24

Watch Party:
La Fleche Wallonne p/b Flobikes
(7am - Finish)


25 26

Morning Coffee Ride
27 28

Pas Normal Studios ICC Ride

Watch Party:
Liege-Bastogne-Liege p/b Flobikes
(7am - Finish)


29 30











May

MON
TUE
WED THU FRI SAT SUN
1



2 3







4





5






6 7 8



9 10

Solitude Launch Party





11

Solitude Launch Ride


12

Watch Party:
Tour of California


13

Watch Party:
Tour of California
14

Watch Party:
Tour of California

Artist Showcase:
Chase Roselli
15

Watch Party:
Tour of California

16

Watch Party:
Tour of California
17

Watch Party:
Tour of California

Destination Everywhere - Sonoma:
Photo and Video Showing
18

Watch Party:
Tour of California



19






Partners