Pas Normal Studios San Francisco Pop-Up

Welcome to North America's premiere Pas Normal Studios pop-up shop. Launching in the idyllic Hayes Valley region of San Francisco, our new shop will provide the local community and incoming visitors with a space to shop, socialise, watch races, and meet before setting out on rides through the surrounding areas. Over the duration of this pop-up shop, we will be hosting new and exciting events, ranging from speaking engagements from celebrity guests, brand evenings with exclusive giveaways and product raffles, live-streaming the European Classics races, and organised Group Rides through some of San Francisco's most beautiful and less-known routes.
Opening Hours:
Monday - Friday: 11:00am - 7:00pm
Saturday - Sunday: 11:00am - 5:00pm

Upcoming Events



Nutrition and Health Panel for Female Cyclists



Meet three business professionals from around the bay area, each bringing their knowledge and expertise to the table to help you on and off the bicycle.

Click here for more details.





Tour de France



Grab a coffee and watch the action unfold with live streaming of each stage of the Tour de France.


ICC Group Rides




The Pas Normal Studios International Cycling Club (ICC) will host group rides the last Sunday of every month. Join as we explore some of the most scenic routes in the bay area.

Click here for more details.

San Francisco Pop-Up Shop Events Calendar


Check back for updates and new events.

June

MON
TUE
WED THU FRI SAT SUN








1







2







3







4







5







6







7







8







9







10







11







12







13







14







15







16







17







18







19

Women's Health & Nutrition Panel




20







21







22

PNS Ambassadors Ride
SF to LA


23







24






25






26
27

Territory Studio Event






28






29






30

ICC Ride




July

MON
TUE
WED THU FRI SAT SUN
1







2







3







4






5







6







7







8






9






10







11






12







13







14







15







16







17







18







19







20







21







22







23







24







25







26







27







28

Final ICC Ride




29







30







31































Partners